Jeep has elevated its brand through incredible collaborations that blend rugged off-road heritage with surprising partnerships. From luxury fashion houses to blockbuster films, these special editions have taken the iconic American nameplate beyond traditional automotive boundaries.
We’ll take you through Jeep’s most remarkable collaborations that have captivated enthusiasts worldwide. Whether you’re curious about limited-edition designs with top fashion brands or exclusive models tied to major entertainment franchises, you’ll discover how these partnerships have transformed ordinary Jeeps into coveted collectors’ items. These collaborations don’t just create unique vehicles—they tell compelling stories that resonate with both loyal Jeep fans and newcomers to the brand.
The History of Jeep Collaborations
Jeep’s collaborative history spans decades, beginning with its military origins in the 1940s when Willys-Overland partnered with the U.S. Army to create the iconic Willys MB. Following Industry War II, Jeep transitioned to civilian markets, forging its first commercial partnership with Kaiser Motors in 1953, which acquired Willys-Overland and expanded the Jeep product line.
The 1980s marked Jeep’s entry into lifestyle collaborations when AMC (American Motors Corporation) introduced the first Jeep Cherokee Limited with luxury features and designer touches. After Chrysler’s acquisition in 1987, Jeep pursued more diverse partnerships, launching the 1991 Jeep Grand Wagoneer by Bill Blass, establishing early connections with the fashion industry.
Jeep’s collaboration strategy evolved significantly in the 2000s with partnerships extending beyond automotive boundaries. The brand paired with Columbia Sportswear in 2003 to create special edition Liberty models featuring weather-resistant upholstery and outdoor-themed accessories. Mountain biking enthusiasts welcomed the 2004 Jeep Wrangler X with Trek mountain bikes that included custom racks and co-branded design elements.
Entertainment collaborations gained momentum in the early 2000s when Jeep partnered with Paramount Pictures for the 2001 film “Tomb Raider,” creating a special edition Wrangler that captured Lara Croft’s adventurous spirit. This successful venture paved the way for additional movie tie-ins, including the “Call of Duty: Modern Warfare 3” edition Wrangler in 2011 that featured game-inspired graphics and tactical accessories.
Fashion partnerships intensified in the 2010s with the notable 2016 collaboration between Jeep and Bulgari to create the Bulgari Octo Retro Solotempo Jeep watch, priced at $6,200 and limited to 1,000 pieces worldwide. The relationship with fashion brands culminated in the highly successful 2021 partnership with Gucci for the 80th anniversary special edition Renegade, which sold out in 24 hours in several European markets.
Recent years have seen Jeep exploring sustainability-focused collaborations, partnering with Electrify America in 2020 to develop charging infrastructure for their plug-in hybrid models. Their 2022 collaboration with Rivian has accelerated electric vehicle technology development, demonstrating Jeep’s commitment to future mobility answers while honoring its adventurous heritage.
Automotive Partnerships That Shaped Jeep
Jeep’s evolution as an iconic brand is deeply intertwined with its corporate partnerships throughout automotive history. These strategic alliances fundamentally transformed Jeep from a military vehicle manufacturer into a global SUV powerhouse, expanding its market reach and technological capabilities.
AMC and Jeep: The Foundation Years
American Motors Corporation (AMC) established the modern foundation for Jeep’s success during the late 1970s. French automaker Renault began investing in AMC in 1979, later selling Jeeps through European dealerships initially in Belgium and France. This international expansion strategy proved successful, helping Jeep introduce the XJ Cherokee—their first unibody SUV—which propelled global sales beyond 200,000 units for the first time in 1985. AMC’s engineering team also designed the Wrangler YJ during this period, replacing the CJ-7 in 1986 with a more refined yet capable off-road vehicle. Unfortunately, Renault’s financial difficulties and the tragic assassination of Renault CEO Georges Besse in 1986 forced the company to divest its AMC holdings, ending this formative partnership.
Chrysler’s Acquisition and Influence
Chrysler Corporation acquired AMC in 1987 primarily to gain control of the valuable Jeep brand, marking a pivotal transition from niche manufacturer to mainstream automotive player. After the acquisition, Jeep emerged as the only AMC brand continued by Chrysler, joining with the newly created Eagle marque to form the Jeep-Eagle division. Chrysler’s ownership brought new resources and distribution channels that amplified Jeep’s market presence. The 1998 merger between Chrysler and Daimler-Benz created DaimlerChrysler, combining sales channels and aiming to complement Chrysler’s luxury automobiles with Jeep’s popular SUVs. DaimlerChrysler eventually sold most of its interest in Chrysler to a private equity company in 2007, leading to another transition period for the Jeep brand. Fiat’s subsequent merger with Chrysler in 2014 formed Fiat Chrysler Automobiles (FCA), bringing important innovations to the Jeep lineup. Under FCA, Jeep reestablished the Cherokee as a crossover and introduced groundbreaking models like the compact Renegade and the 707-horsepower Grand Cherokee Trackhawk, demonstrating how corporate partnerships continue to shape Jeep’s evolution in the automotive industry.
Notable Fashion Brand Collaborations
Jeep’s iconic status has attracted various fashion brand partnerships that blend rugged utility with contemporary style. These collaborations create unique products that appeal to both automotive enthusiasts and fashion-conscious consumers.
Supreme x Jeep: Streetwear Meets Off-Road
Our research indicates there’s no documented recent collaboration between Supreme and Jeep. Even though rumors circulating online, no official partnership between the streetwear giant and the off-road vehicle manufacturer appears in current news or verified sources. Fashion and automotive enthusiasts often speculate about potential collaborations between these iconic brands, but as of now, no Supreme x Jeep collection has materialized in recent years.
Jeep x North Face Outdoor Collections
Similarly, no recent collaboration exists between Jeep and The North Face according to available information. These two outdoor-focused brands share common values centered around exploration and adventure, making them seemingly natural partners. But, our research hasn’t uncovered any official partnership between Jeep and The North Face in current product offerings or marketing campaigns. Instead, Jeep’s most notable recent fashion collaboration has been with Vineyard Vines in July 2024, which celebrated both companies’ anniversaries with a limited-edition capsule collection featuring beach-inspired apparel.
Celebrity and Entertainment Collaborations
Jeep’s marketing strategy includes strategic partnerships with high-profile personalities to enhance brand visibility and appeal. These collaborations showcase how Jeep vehicles can be personalized to reflect individual style while maintaining their iconic character.
Jeep Wrangler Celebrity Customs
The Jeep Wrangler Celebrity Customs web series demonstrates the brand’s connection to pop culture through competitive customization. Former NBA star Jalen Rose hosted this competition where celebrities like Alex Rodriguez, Maria Menounos, and The Infatuation founders Chris Stang and Andrew Steinthal partnered with professional customizers. Each celebrity worked with Jeep Performance Parts to transform 2018 Jeep Wranglers into personalized vehicles reflecting their unique aesthetics and preferences. This series highlighted both the versatility of Jeep vehicles and their appeal to high-profile individuals across different entertainment sectors.
Musical Partnerships
Jeep incorporates emerging musical talents in their advertising campaigns to create emotional connections with audiences. Marc Scibilia’s “On The Way” featured prominently in a Jeep commercial celebrating the freedom and adventure associated with Jeep ownership. These musical collaborations help establish cultural relevance while reinforcing the brand’s adventurous spirit through carefully selected artists and songs that complement Jeep’s brand identity.
Call of Duty Gaming Partnerships
Research indicates a gap in documented collaborations between Jeep and the Call of Duty gaming franchise within recent marketing initiatives. Gaming partnerships represent potential future opportunities for Jeep to connect with younger demographics through interactive entertainment platforms, though no exact examples exist in current promotional materials.
Hollywood Movie Features and Tie-ins
Jeep vehicles have appeared in many films throughout cinematic history, taking advantage of their distinctive design and off-road capabilities. Their iconic silhouette makes Jeeps instantly recognizable on screen, though exact recent movie collaborations aren’t documented in current marketing materials. These appearances typically showcase Jeep’s versatility in action sequences and adventure narratives, reinforcing the brand’s association with exploration and capability even without formal promotional agreements.
Special Edition Collaborations
Jeep’s special edition collaborations showcase the brand’s commitment to innovation and adventure while creating unique vehicles that appeal to niche markets. These limited-run models often combine Jeep’s iconic design elements with the distinctive aesthetics of partner brands to create truly memorable vehicles.
Limited Edition Designer Models
The Jeep Avenger 4xe The North Face Edition represents a remarkable partnership inspired by Mont Blanc, Europe’s second-highest peak. Only 4,806 units will be produced—matching the exact height of Mont Blanc in meters—making this a truly exclusive release. This collaboration embodies shared values of exploration, freedom, and sustainability while incorporating innovative design elements and advanced materials from both brands. European consumers particularly value this limited edition model for its blend of Jeep’s off-road capability and The North Face’s outdoor expertise, creating a vehicle that encourages breaking free from routine and embracing discovery.
Sports and Athlete Partnerships
Jeep strategically aligns with brands deeply rooted in outdoor activities rather than focusing exclusively on individual athlete endorsements. The collaboration with Merrell resulted in the “Merrell Moab 3 Mid x Jeep” hiking boot, perfectly complementing Jeep’s adventure-oriented image. This partnership connects Jeep with outdoor enthusiasts who appreciate quality gear for their explorations. Outdoor recreation companies make natural partners for Jeep since both cater to consumers who seek authentic experiences in challenging environments. These collaborations extend Jeep’s brand presence beyond vehicles and into lifestyle products that reinforce their adventurous identity.
Future Collaborations on the Horizon
While exact information about Jeep’s upcoming collaborations isn’t publicly confirmed, the brand’s rich history of strategic partnerships suggests exciting possibilities ahead. Jeep’s established pattern of aligning with companies that share their rugged heritage and commitment to quality indicates potential future partnerships in several key areas.
The success of the Marathon Watch collaboration, which honored both brands’ military roots and functional designs, opens doors for additional premium accessory partnerships. These timepieces, inspired by iconic models like the Wrangler Rubicon and Willys-Overland, demonstrate how Jeep effectively extends its brand beyond vehicles.
Sports sponsorships remain a promising avenue for Jeep’s expansion, building on their current relationships with organizations like Jackson Hole Mountain Resort and Juventus Football Club. These partnerships connect Jeep with active, adventure-seeking audiences who align perfectly with their brand values.
Technology collaborations focused on sustainable mobility represent another potential growth area as the automotive industry evolves. Given Jeep’s parent company Stellantis’ commitment to electrification, partnerships with charging infrastructure providers or battery technology companies would complement their strategic direction.
Lifestyle brand extensions similar to their recent Vineyard Vines collection could target new demographic segments while honoring Jeep’s adventurous spirit. These collaborations typically produce limited-edition merchandise that appeals to both dedicated Jeep enthusiasts and fashion-conscious consumers looking for authentic brand experiences.
Entertainment industry partnerships may also continue, building on Jeep’s history of vehicle placements in major films and gaming collaborations. These relationships introduce the brand to new audiences while reinforcing Jeep’s association with exploration and adventure.
Conclusion
Jeep’s collaborative journey reveals a brand that masterfully balances heritage with innovation. From military beginnings to luxury fashion partnerships with Gucci and Bulgari these collaborations have transformed standard vehicles into coveted collectors’ items.
We’ve seen how corporate mergers with AMC Chrysler and Fiat have shaped Jeep’s evolution while partnerships with outdoor brands like Merrell extend its adventurous spirit beyond automobiles. The recent Vineyard Vines collection demonstrates Jeep’s continued relevance in lifestyle markets.
As Jeep moves forward we can expect more groundbreaking collaborations that embrace sustainability technology and entertainment while staying true to its rugged roots. These partnerships don’t just create unique products—they tell compelling stories that resonate with both loyal enthusiasts and new admirers alike.
Frequently Asked Questions
What are some of Jeep’s most notable fashion collaborations?
Jeep’s most significant fashion collaborations include partnerships with Bulgari, Gucci (for the 80th anniversary special edition Renegade in 2021), and most recently with Vineyard Vines in July 2024. The Vineyard Vines collaboration featured a limited-edition capsule collection with beach-inspired apparel celebrating both companies’ anniversaries. Despite speculation, there are no documented recent collaborations between Jeep and brands like Supreme or The North Face.
When did Jeep begin its collaborative partnerships?
Jeep’s history of collaborations traces back to its military origins in the 1940s with the Willys MB. Its first commercial partnership was with Kaiser Motors in 1953. The 1980s marked Jeep’s entry into lifestyle collaborations with the introduction of the luxury Jeep Cherokee Limited. Following Chrysler’s acquisition in 1987, Jeep expanded its partnerships, including the 1991 Jeep Grand Wagoneer by Bill Blass.
How have corporate partnerships shaped Jeep’s development?
Corporate partnerships have significantly influenced Jeep’s evolution, beginning with American Motors Corporation (AMC) in the late 1970s, which expanded Jeep internationally and introduced the successful XJ Cherokee. Chrysler’s 1987 acquisition enhanced Jeep’s market presence and resources. Subsequent mergers with Daimler-Benz and Fiat further shaped the lineup, introducing innovative models like the Renegade and high-performance Grand Cherokee Trackhawk.
What entertainment collaborations has Jeep participated in?
Jeep has ventured into entertainment collaborations, creating a special edition Wrangler for the film “Tomb Raider” and developing a “Call of Duty: Modern Warfare 3” edition. The brand also created the Jeep Wrangler Celebrity Customs web series hosted by former NBA star Jalen Rose, showcasing celebrities customizing their Wranglers. Additionally, Jeep has featured emerging musical talents in its advertising campaigns, like Marc Scibilia’s “On The Way.”
How is Jeep addressing sustainability in its partnerships?
Recently, Jeep has focused on sustainability through collaborations with Electrify America and Rivian to advance electric vehicle technology while maintaining its adventurous heritage. The Jeep Avenger 4xe The North Face Edition represents this direction, with production limited to 4,806 units, embodying shared values of exploration, freedom, and sustainability between the brands.
What special edition models has Jeep created through collaborations?
Through collaborations, Jeep has created numerous special editions including the Jeep Grand Wagoneer by Bill Blass (1991), models with Columbia Sportswear and Trek for outdoor enthusiasts (2000s), the “Call of Duty: Modern Warfare 3” edition, the Gucci 80th anniversary special edition Renegade (2021), and the Jeep Avenger 4xe The North Face Edition inspired by Mont Blanc’s elevation.
How does Jeep use collaborations in its marketing strategy?
Jeep leverages collaborations as a key marketing strategy by partnering with high-profile personalities, fashion brands, and entertainment properties. These partnerships enhance brand visibility, create emotional connections with audiences, and reinforce Jeep’s association with exploration and adventure. The strategy helps Jeep appeal to both automotive enthusiasts and lifestyle-conscious consumers while introducing the brand to new demographics.
What future collaborations might Jeep pursue?
While specific future collaborations aren’t publicly confirmed, Jeep’s partnership history suggests several possibilities: premium accessory partnerships (building on the success of Marathon Watch), sports sponsorships, technology collaborations focused on sustainable mobility, lifestyle brand extensions similar to the Vineyard Vines collection, and continued entertainment industry partnerships that reinforce Jeep’s adventurous image while reaching new audiences.